MetodologiaSPRINT – Samsa Studio

This methodology aims to optimize processes, allowing a reduction in production time and costs. It is a service created for companies that need high-quality animated videos in a short time and at a competitive price.

A service with the necessary artistic touch but designed for the needs of the business world.

What you get!

The result of this process is an infographic video that uses iconography and typography to literally represent what the voice over is conveying.

Narratives

This methodology can be applied to the following narratives:

Explainers

Institutionals

Commercials

Tutorials

Capsules

Level up! with Sprint +
If you want to customize your video even more, you can add one or
several of the following features:

Motion PRO

Some scenes with more artistic development. Smoother and more detailed movements, better transitions.

Characters

Three (3) scenes with one or two characters performing simple actions.

3D

A product already modeled with simple shading in an infinite setting. Camera movements and some animated details.

Footage

Inclusion of montage sequences using stock footage or material provided by the client.

Workflow

1. Kickoff

Brief

During the kickoff, we complete the brief with all the necessary information about your company, the video’s message, its intended use, and relevant contextual information for content development.

Sound style

Finally, you will choose the qualities of both the voiceover that will narrate the video and the preferred style of music.

Visual style

You can choose between two main graphic styles, Minimalist and Detailed, and then select from a series of options to give the video’s visual style the perfect touch.

Animation style

Here, you will choose the animation style for your video. It can be a dynamic style or an elegant one. The dynamic style is fun and eye-catching, while the elegant style is subtle and sober.

2. Pre-Production

Script

First, we will develop the script. Based on the previously chosen narrative structure, we will divide the video into scenes and together, we will write the voiceover script that will guide the entire video.

Layout presentation

Then, we will take that script to a storyboard template (in Boords) where you can schematically see the arrangement of visual information for each scene.
A layout is a structure of elements, a minimum compositional unit that will help us solve your video more quickly.

Key Visual

From all these layouts, we will choose one and, based on the previously chosen visual style, and develop a Key Visual. A key visual is a fully designed frame of the video that will serve as a guide for the rest of the scenes.

3. Production

Design

During production, we will create the overall design of the video following the selected layouts and the Key Visual.

Animation

With the finalized designs, we will proceed to add movement to the entire video.

4. Finishing

Once the product is finished, you will have the opportunity to make a round of adjustments. We will deliver the high-quality video, and it will be ready for you to use!