This methodology prioritizes attention to detail, meticulous artistic process, and deep conceptualization. We will create the visual and audiovisual resources that effectively represent your identity and message.
Artistic Styles
We offer the possibility to use a wide range of artistic styles,
classified into ten (10) main categories:
2D | Minimalist
Mixing Techniques
3D | Hiperrealism
Departments and Team
Samsa organizes its team into three (3) departments: Narrative, Art, and Motion. Each department has its director in charge of the team.
A project manager will be responsible for organizing the three (3) departments and maintaining communication with the client throughout the project.
Workflow
1. Kickoff
Brief
During the kickoff, we will complete the brief with all the necessary information about your company, the video’s message, the channels where it will be used, etc.
2. Idea
This is the initial concept presentation for the project, including our vision, an early script draft with concept keywords and a description, visual references, and sound preferences discussion (voiceover and music)
Narrative
Script
Three columns: Scene, VO, and visual script. Once the script is approved, the shots and shot sizes must be described.
Art
Moodboard
Visual references and an explanation of the concept (keywords + descriptive paragraph).
Motion
References
A selection of videos or fragments of videos that can serve as specific references for the project.
3. Visual proposal
The idea begins to materialize. Words and references are now translated into images. We will see in sketches how the story will be told and the graphic style.
Narrative
StoryBoard
Sketches of each shot of the video. The goal is to define composition and shot sizes. It is not a design process.
Art
Key Visual
A frame of the video (a scene from the script) adapted to 3 styles. The goal is to define the visual resources of the video, color palette, shape, typography, etc.
4. Pre-Production
We prepare everything before animation. The necessary resources for production are created.
Narrative
Animatic
Line drawings synchronized with the VO and music. The goal is to evaluate how the story is being told and understand the timing and rhythm of the video.
Art
Design
Necessary visual resources. Character model sheets and expressions. Complete scenarios. Graphic and typographic elements.
Motion
Key Motion
Animation of the key visual. A few seconds scene that defines the style of movement that the piece will have.
5. Production
We dive into producing all the scenes with the final finish. Presentation of animation progress until the product is completed.
Narrative
Animatic
If required, an animatic with the final designs can be presented. This animatic will be updated with the animated scenes in each delivery.
6. Finishing
Final touches. With the finished product in sight, the client will have two more rounds of corrections to refine details. At this stage, it is not possible to drastically change the script or design without affecting costs and timelines.
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